Influencer marketing platform is a form of a marketing platform that focuses on using key personnel to drive a brand's message to the larger market. It is a form of collaboration with social media users who have accumulated a large number of followers to endorse and place a brand's product in the market.
Through influencer marketing platforms, a specific niche can be targeted to make your brand talk of the town, if done smartly. Basically, it is a way of using the expertise of the influencer of a respective field to cater/target a set of audiences/users which could become probable customers in the future.
In layman language, influencer marketing is used to spread awareness about a brand among its probable customers through increased social media engagement. An Influencer is someone who has a direct or indirect influence over their follower's purchasing decisions.
Influencers must have a combination of three key factors: reach, credibility and salesmanship. The higher these three factors, the higher they influence the potential of an individual.
It is important considering consumers trust the influencers they follow. Through social media and its varied channels, influencers connect with the customers and create successful marketing strategies.
Influencer Meet-Ups:Influencers help cover meet-ups, events, press conferences, among other things via sharing Live or posting about it to help a brand get better coverage.
Thes meetups are designed specifically for influencers to come together, talk, and learn how to enhance their reach and improve their portfolio.
Ratings and Reviews:Feedback, ratings and reviews are vital during a buying process, even more so than TV, e-commerce and search engine ads. With ratings and reviews, public opinion can be assessed. Moreover, selling products on online platforms requires a certain level of transparency which comes from these reviews and ratings, and considered best practices for businesses.
Engaging Content:Influencers create engaging content and help brands reach their desired consumers. Different kinds of content like giveaways, contests, videos, live streaming, among others, makes for engaging and effective content required to drive more relevant traffic to the brand's website. With engaging content, a visitor values the time spent on creating it and encourages the probable customers to learn more about the brand.
Celebrity Influencers:Celebrity influencers have millions of followers which are directly proportional to more reaching more prospective customers. They also have nationwide reach which means more exposure to the business. Always ensure that your chosen celebrity matches the targeted market niche. Thereafter, closely monitor the data of the campaign to determine the ROI for your business.
Macro Influencers:Macro-Influencers have a large number of followers, and these include celebrities who reach a larger set of audience through social media. Macro-influencers also offer a wide audience range translating to more reach, higher level of professionalism and much more.
Micro-Influencers:Micro-Influencers have relatively less social media followers but they have higher engagement rates as compared to macro-influencers. Micro-Influencers develop personal relationships with followers who show genuine interest in their content. They are especially helpful in turning leads to genuine revenue.
Nano InfluencersNano influencers are specialists in a small close-knit community. They have the lowest followers count with less than 15K, but their overall engagement rates are the highest. They are the most relatable type of influencers among audiences as their lifestyle is similar to that of everyday people. Nano influencers’ platform distribution comprises 56.57% of Instagram, 30.30% of Twitter, 7.07% of YouTube, and 6.06% of Facebook. They are the most cost-efficient types of influencers with a genuine audience bond. However, they are the least curated in terms of content. They also do not have access to features like ‘Swipe Up’ on Instagram for adding a direct CTA.Growth of Influencer Marketing Agency In India.
Lastly...Selecting the right influencer for your marketing campaign can be challenging. With so many terms coined around influencer types and roles, it can be tricky to understand what will work the best for your brand. While mega and macro-influencers are good for building brand awareness, micro and nano influencers excel at driving actions from followers. To fulfil all the different marketing objectives, it is recommended that brands utilize an intermix of all influencers-type at various stages of their influencer marketing campaigns.
Famstar is the best influencer marketing agency where brands can get the best engaging content from top influencers of India for their campaign. Influencer marketing is a booming industry and it has become very dire for Brands to make use of the best influencer marketing agency, especially given the Pandemic, people tend to spend more time on social media, but other than that they also trust the influencer’s words.
Famstar provides the best influencer campaigns in India. You can connect with the top influencers and bid on them according to your requirements. All the influencer’s credentials are reviewed before they join Famstar, you needn’t worry about safety issues for your brand.
Famstar is The best platform for top influencers, you get to work with different Brands and build your portfolio at the same time. Is that all you get? No!! You get paid within 24 hours, you needn’t sell content for free unless a brand approves and buys your content. You get the choice to choose the brand campaigns of your niche!
Famstar is open to all brands, New to the market, local brands, established brands, everyone, whoever wants to do influencer marketing, including PR, Media, Advertising or Creative Agencies.
Famstar is open to all brands whose presence is in India and sells their product/s to Indian customers, irrespective of where it is located. It can be a local brand or a global brand. But Famstar would work only for Indian influencers since we are currently launching in India only.
Brands submit their campaign briefs and the content creators create the posts accordingly.. Brands can be represented by their agencies but only the influencers construct their posts.
The influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a brand can share an influencer's post within the platform it appears, but cannot use the content for any advertising outside of that. Remember to share the post within the 30 days it's active.
Once the brand submits the campaign brief, influencers either create and submit a post or can even submit a sample content to the brand on the basis of which the brand can shortlist the influencer. If a brand approves it, the influencer can then publish it on their social media and collect the before-mentioned payment.
Influencers are supposed to keep it for 30 days & after that, they can remove the post but most leave it on their feed as they would any other.
Check out our Terms of Use to understand our Home Rules. To protect the integrity of our platform, these are a set of principles we expect our influencers and brands to abide by. Send your suggestions at hello@famstar.in
We take our Home Rules seriously and reserve the power to suspend an account with immediate effect. If you see someone breaching our guidelines, please inform us at hello@famstar.in.
We use your personal information to improve your experience on our platform. Users have the right to request to access, amend and in some cases, remove the information that Famstar holds. The same has been explained in our Privacy Policy. For more information, please reach out to privacy@famstar.in.
We don't mind who posts a campaign, brands or agencies as we work very closely with all of them and help them perform their jobs with greater impact and efficiency.
The Famstar App is for influencers to submit content. However, you may download to browse live campaigns for inspiration. When you're ready to create your campaign, head to brand.famstar.in.
A brand needs to look through the engagement of influencers who make offers. Accounts with fake followers are easy to determine as their profile has no interaction and are filled with spam. If we identify an influencer with fake followers, we'll remove them from our platform.
Famstar charges a fee for all campaigns sent live on the Famstar platform. Then, you only pay for the content you approve.
Choosing influencers is like trying to target individual buyers on Amazon. Instead, Famstar is a true marketplace, designed for modern requirements. To build such an extensive pool of influencers, we've also taken on board their preference to browse campaigns anonymously. The moment they submit a post to your campaign, we provide all the information you may require. Click through to their social profiles and assess their suitability.
Most brands allocate a certain budget to purchase submissions as they come through. Thus, we have not fixed any minimum amount. Check out our pricing page for more information. All quoted pricing includes Famstar fees and excludes GST.
Go to brand.famstar.in. In easy 5 steps, you can post a campaign.
We don't even encourage sending product samples for influencers to post about or using the barter system for availing their services. The exception to this rule is when a product is yet to launch or inaccessible to an influencer. In this case, we'll arrange for you to send them your samples.
We don't even encourage sending product samples for influencers to post about or using the barter system for availing their services. The exception to this rule is when a product is yet to launch or inaccessible to an influencer. In this case, we'll arrange for you to send them your samples.
Unless you follow them on social media, chances of you knowing them are low. Rest assured, their ardent followers know who they are and that's why they have a loyal following.
Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving. We also display their average engagement alongside every submission, if available.
No really. Social media platforms have certain algorithms to determine how relevant a post is. More engaging posts get greater reach. That's why it's important to choose your influencers carefully.
For now, we do not have this feature but soon, we will add it to our kitty.
Influencers have developed a certain connection with their thousands of personal interactions. From bad grammar to amateurish photography, the value of a post is measured by audience interaction and the influencer's credibility. However, it still doesn't mean the post is a right fit for your brand, thus choose thoughtfully.
Do your research! Study influencer's tone of voice, engagement, value-delivered and brand-fit, among other things.
We can't control certain variables within social media that we can't control. Contact us at hello@famstar.in and we'll walk you through any posts submitted for your campaign to help you get the best ROI.
Measuring the value of a post may come down to the creativity of the content, the familiarity of the influencer, the size and engagement of their tribe, and how well they fit your brand. However, we should tell you that it's totally subjective and may vary from person to person.
Whereas these things shouldn't happen but still this occurs, please contact us at hello@famstar.in and we'll rectify the situation.
Patience is a virtue. It may take some time for campaigns to receive submissions. Keep a watch for a week but if you still receive no response, we suggest you recreate your campaign or widen the influencer search.
You can also track your campaign’s performance with real-time analytics, and you can also measure its success with a downloadable report of your best content, campaign metrics & industry benchmarks.
Any other instance other than reposting on the same platform once the post is published.
We'll work with you to get the best quality possibly available, don't worry.
It is an effective way to get more reach and engagement, however, it is not mandatory.
The answer is yes but it depends on the quality we have received.
Don't worry, you’ll be the only person who'll post on your account. Permission is requested to enable you to post through our App, which is how we know when to pay you. Also, we can’t see or access your messages.
Simply select the money you wish to withdraw, choose the account you provided and the money will get deposited to your account from the Famstar wallet.
Based on our research, we've designed a rate within the Famstar app. We, however, recommend you start low and only raise it if you feel you can. Having said that is obvious that the higher your fee, the stronger your recognition, content and audience engagement should be.
Easy! Download the Famstar app, register with your email address or Instagram account, create your profile, explore campaigns and submit your posts. Content creators can also save posts which brands can later explore, select for their campaigns and pay the money for the same.
Brands won't send you a product through Famstar unless the product is yet to be released. We believe and expect our influencers to promote products you already love or are willing to try. If you aren't prepared to buy a product, how can you recommend it to your FAM?
It's unpleasant, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of Famstar.
No, not at all. We work very closely with talent agencies to offer solutions so they can manage all of their client's campaigns in the one location. Ask us how at hello@famstar.in.
Famstar is a marketplace like any other, therefore, it is only natural that they do.
You should within 48 Hours unless directed otherwise.
Once the approved post is published, we'll transfer you the agreed-upon amount into your nominated bank account within 48 hours (or 30 days, depending on the payment option you select).
Be patient. Often brands like to see a number of submissions before they accept any or all of them. You may also want to re-submit with a lower offer, as high rates can discourage brands.
Yes. Famstar regularly features brands in our social posts, paid or not. If you're taking more than you can give, you'll lose influence. Only you can determine how often you should post but we urge you to be conservative, and if in doubt, we're here to offer one-to-one guidance.
If you create organic and entertaining content, your audience is likely to respond positively. You invest energy into your audience, you deserve to be rewarded. Having said that, you will face negativity from time to time.
Content Fam is a content library that allows content creators to do what they love - CREATE QUALITY CONTENT. Influencers can create content, save it in the library and get paid once the brand selects your post/content piece.
Easy! Download the Famstar app, register with your email address or Instagram account, create your profile, explore campaigns and submit your posts. Content creators can also save posts which brands can explore, select for their campaigns and pay the money for the same.
It can be used at one of the platform's brand selects.
Brands are not obliged but we encourage them to use this as Best Practice.
You can keep it on your social network but can't use it elsewhere as you have sold the rights.
Keep it with you. We will be needing it.
Oh yes, absolutely. It will increase your chances even more.
You may need to get approval in case you have sold the rights.
